Typecasts and Perception
Reputation is a powerful thing. Once a person becomes associated with certain character traits or attributes in a public platform, it becomes an innate factor in how they are judged by the world.
This is a way of saying that Ronaldo and diving will be forever linked in the domain of football media regardless of reality. Confirmation bias develops – as a result of what was (perhaps) at a time a true characterization of the player – and influences the way we interpret certain moments.